Competitive Analysis is Vital for Today’s Convenience Retailers

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Do you understand how your fuel and convenience store locations are performing? Do you understand how they compare to the competition?

While yesterday’s consumers made decisions based upon price and location, they now increasingly factor in the experience. Cheap gas, short drives, and convenient placement are still important, but today’s customers also make decisions based on the forecourt experience and in-store offerings.

That’s why it’s vital to obtain a holistic picture of your businesses. Not only foot traffic levels, online engagement, and how consumers rate and review your products and services—but also how you compare to your competitors.

A new GasBuddy white paper explains this shift. Click here to download Market Insights for the Fuel and Convenience Store Industry.

To learn more, visit the GasBuddy Business Pages website to schedule a demonstration of our new Market Share Intelligence solution—or see the press release. You can also read the recent coverage from CSP.

Analyst, Convenience Store and Retail Trends

Frank Beard is a passionate advocate for convenience stores who brings a wide range of experience to the GasBuddy team. His "30 Days of Gas Station Food" experiment has raised awareness of the fact that most — if not all — convenience stores have healthful options available. He's spoken at events like the 2016 NACS Show and the Partnership for a Healthier America's 2017 Summit, and he's a contributor to NACS Magazine and NACS Daily. Having visited more than 1,000 convenience stores in 24 states, Frank helps communicate the fact that convenience stores truly are the perfect pit stop.