How Holistic, Market-Level Insights can Empower Retailers
By leveraging holistic, market-level insights about foot traffic, online engagement, and consumer perceptions of both their brand and their competitors, today's retailers have the ability to enhance their market share and remain a step ahead of the competition.
The GasBuddy Guide to Avoiding 8 Common Customer Experience Mistakes
GasBuddy users are speaking loud and clear about what does and doesn't work in convenience stores. By avoiding these 8 common customer experience mistakes and utilizing the tools available to GasBuddy Business Pages partners, retailers can stand apart from the competition.
Marketing to Millennials: How Convenience Store Chains Can Reel in the Nation’s Largest Demographic
GasBuddy is discovering new marketing and customer experience strategies that are being embraced by retailers and Millennial consumers alike. Explore new strategies in the areas of brand advocacy, social media and experiential commerce to target this growing demographic.
SHOOT FOR THE “STARS”: HOW TO KEEP CUSTOMERS COMING BACK FOR MORE
With the need for brands to manage their online reputations becoming more critical, these best practices guides provide both company owned and operated locations and major fuel retailers with tips to monitor their online presence and location health, respond to reviews and gain feedback on the factors you care about most.
HOW FUEL RETAILERS CAN SHIFT GEARS INTO A DATA-DRIVEN MENTALITY
Many fuel and convenience store brands have a lot of room to grow when it comes to using data and analytics to make smart, informed decisions. Read to learn more.
2017: The Year Of The Customer
Technology has shifted power from companies to consumers. Does your marketing strategy optimize the customer experience and build loyalty to your brand?